Copywriting is critical for online success in the current digital age. Search engines have become more sophisticated and the question today for every business is how to create and publish content that ranks well in search engine results. We can create compelling (and search engine relevant) content for every area of your online marketing. A good copywriter will compel its readers to take action. That action may be to purchase, opt-in or engage with a product or service, thus your readers will be converted into customers. Effective copywriting is an art that will convince readers to take action.
We will happily become fully immersed in your brand and write ongoing communication on your behalf. Our aim is keeping people engaged with your brand and to constantly push your website up in Google’s search rankings through new and valuable content.
We offer the following copywriting services :
Copywriting for Social Media Sites
We create and put together written content for Twitter, Facebook and other social media platforms. Curious about how your brand can leverage social media for marketing success? Contact us to book a consultation or request for us to do an analysis of of your existing social media sites. The results will help your team gain insight, improve marketing strategy and keep on top of it all.
Copywriting for Websites
Does your website capture the imagination of passers by and intrigue them to find out more about your business? Especially important is the home page of your website since that is the shop window for your brand. Your home page should have unique, fresh and relevant attention grabbing content. Due to the sheer size of the internet the biggest challenge for each business is to be found by people searching online. Once users find you, if they don’t quickly see what they have been searching for , they will simply retrace their steps and head elsewhere. The purpose of good content lowers what is called the bounce rate of visitors to your website. With every project, we ensure :
- Digital copy engages, retains attention and ultimately calls the reader to action
- The vision and values of your business is deepened, strengthened and communicated clearly
- Corporate Social Responsibility -formation and communication
Content writing for Articles / Blogging
Our aim here will be too :
- Get more people to notice brand, products and services
- Establish you as a thought leader in your industry
- Demonstrate your knowledge in key areas
- Build relationships with potential customers
- Encourage conversation about your brand, products and services
- Attract more visitors to your website by giving Google fresh relevant content to crawl and improving your ranking
Whether for Social Media, your Website or for your Blog, all content writing will produce relevant, shareable and engaging content. To inquire simply click above to contact us and we will get back to you shortly.
Branding is a way of defining your business. It sets you apart and builds your identity in the market place. It should speak of the very core of the business and its values. What I usually look at is the overall feel of the business in relation to that of the psychology of its unique target market. Does your business have a catch phrase or slogan? I personally feel it should. Also are all listings on the internet clearly identifiable as an extension of your brand? These are some basic tips to the overall professionalism of your business. Want to make a good impression? Your branding has to be cutting edge.
Branding is just as important to a large company as to that of a small business. Many large corporations and chains are in fact trying to emulate what smaller businesses are doing in order to leverage appeal and gain positive repore in the market place. A successful brand will connect with their customers on an emotive level. Customers identify with the values and beliefs of the brand and therefore be inspired to support the business.
It may be that a rebrand of your social media sites is necessary for your business to spice up the mix! Any questions or for a consultation please contact us by clicking here