Why use Social Media Marketing? With the rapid advances of modern technology, the question arises : Should we email, call or text our customers or should we advance into the unknown waters of social media? With various communication innovations at our disposal, there is a need to research and weigh up advantages and disadvantages carefully before incorporating them into your marketing plan and implementing them effectively. This is relevant whether building strategies to reach potential customers or simply wanting to increase your brand awareness to consumers.

Google, the search engine giant, does however, dictate what works and what does not work. According to stats, Google searches amount to close to 66% of all searches conducted worldwide. To become a top business in your location, the principle ingredient is whether future customers can find your business. Digital marketing tools are essential, however they dont replace the basic human need for personal interaction. To do a check on your progress and visibility, simply ‘Google’ your business or do a search for your own products and services in your area. Are the search results satisfactory?

If you would like to dominate search engine results in your local town or geographical area, you will need to have multiple business listings present on the internet. These include listing on prominent other websites and high ranking sites, as well as listing your business on the various social media sites such as Facebook, Twitter and Google plus. The latter is an absolute must and a necessity for anyone who is serious about their business ranking and online presence on the internet.

Furthermore, social media is a vital customer connection tool and can help you inspire and connect with your audience. It provides your customers with an alternative to calling you -messaging via social media tends to be a time saver for them. By getting in front of your customers, the various social media platforms are a medium for you to provide value to your audience, and are ultimately an opportunity to turn your customers into your best brand evangelists. They will in turn use social media to share your content and recommend your services to their networks.

In closing, be sure to get professional advice and assistance when launching your social media. Online marketing has to be strategic and target market specific in order to be successful. The buzz word today is digital. Dont make a critical mistake and continue to use outdated marketing techniques. Be sure to keep up with the times and not be left behind!

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